01
Acquisition
See which sources bring visitors and which bring buyers.
Commercial intelligence, without the analytics fog
Find where revenue leaks.
See where customers come from, where they disappear, and what deserves investigation next. Funl turns journeys, funnels, attribution and revenue into a commercial view your team can act on.
Commercial evidenceDemo data
$18.4kobserved revenue context
42%quote → booking drop
Paid Searchhighest-value source
Why Funl flagged this
Mobile visitors from paid search abandon the booking step 1.8× more often than desktop visitors.
Observed journeyLast 30 days
Visit
100%
Intent
72%
Quote
44%
Booked
26%
Acquisition evidenceJourney leakageSeasonal anomaly evidenceTrusted outcomesReal-user performancePrivacy-bounded heatmapsIntervention measurement
What Funl brings together
From traffic numbers to commercial questions.
02
Funnels
See exactly where intent disappears across key journeys.
03
Revenue
Connect conversion performance to commercial outcomes.
04
Diagnostics
Turn analytics into a short list of questions worth investigating.
05
Anomalies
Spot unusual daily movement against the same-weekday baseline before guessing why.
06
Performance
See real-user Web Vitals beside the paths and pages that matter commercially.
07
Heatmaps
Inspect sampled click and scroll density without recording session replay.
Unusual movement
See when the numbers break their own normal pattern.
Pageviews · latest complete day
Investigate6,240
9,880 same-weekday median-36.8% observed movement4.21 robust z · not probability
Seasonality-aware evidence
Flag the deviation. Keep the explanation honest.
Funl compares complete daily commercial metrics with comparable weekdays from their own history. Sparse data stays quiet, zero-activity days stay visible, and an unusual move is presented as an investigation signal—not a root cause or recommendation.
Explore anomaly evidenceBehaviour meets experience
See what customers did—and what the page felt like when they did it.
Real-user performance
Put Web Vitals beside the commercial journey.
Measure browser-observed LCP, INP, CLS, FCP and TTFB, then inspect the pages with the weakest p75 experience. Funl keeps the conclusion honest: slow and leaky can appear together without pretending one caused the other.
Explore performance evidenceLCP · p752.18 sGood
INP · p75168 msGood
TTFB · p75910 msInvestigate
Privacy-bounded heatmaps
See interaction density without watching people back.
Sample click coordinates and scroll depth on important pages while keeping DOM text, form values, screenshots and replay streams out of the heatmap capability.
Explore the heatmap modelThese capabilities add technical and behavioural evidence to the same commercial picture. They do not turn correlation into causation, and the current heatmap capability is not session replay.
The numbers are about people
Behind every conversion is a human decision.
Funl connects acquisition, behaviour and commercial outcomes so you can see where real customer intent strengthens, stalls or disappears—without losing the person behind the metric.
Follow the commercial workflowA clearer operating rhythm
Move from signal to investigation to measured change.
Observe
Capture acquisition, journeys, goals and outcomes without turning the dashboard into a wall of events.
Locate
See the stages, segments and paths where intent is thinning out.
Investigate
Compare the evidence around a leak without pretending correlation proves the cause.
Measure
Track an intervention against a bounded baseline and see what changed after it began.
The difference
Analytics tells you what happened. Funl helps frame what to investigate.
What happened?Where is revenue leaking?What evidence appears related?What should we investigate?What intervention is worth testing?
Trust the evidence
Useful intelligence should still show its working.
Evidence stays inspectable
Funnels, journeys, segments and correlations keep the underlying observed evidence visible.
Outcome provenance matters
Browser activity and trusted server outcomes remain distinguishable instead of being blended into one vague number.
Privacy is a product boundary
No raw IP persistence, bounded coarse region support, pseudonymous sessions and Do Not Track-aware collection.
Funl deliberately separates observed evidence from hypotheses and causal claims. It is designed to help teams investigate with more context—not manufacture certainty.
One commercial picture
Give the whole room something real to discuss.
Marketing can see acquisition. Product can see journeys. Operators can see outcomes. Funl brings the evidence together so the team starts from the same observed picture.